unin5 Advertise lession17-18 -英语教案

Step 1 .Presentation
Ask questions like these:
　　Where can you find advertisements?  Why do companies advertise?
　　Do you watch advertisements on TV?  Which are your favorite advertisements?
　　Put any useful notes and key words that arise out of this discussion on the Bb.

Step 2.Dialogue
(I.) Listening (Say to the class, “Now, we are going to listen to a discussion about an advertisement. It is a little bit long, so I’ll play the tape twice with only two questions.”)
Questions:
1. What is the advertisement for?
　　A. a camera  B. a computer  C. a typewriter   (Key: B)
2. What will the ad be like?
　　A. humorous  B. serious  C.exciting     (Key: A)
(II.) Reading
1. Ask the students to read the dialogue again, checking the answers. Then ask:
“What suggestion seems to be the final decision?”
(Key: Bob’s suggestion: Put comments of the customers’ at the top of the ad in big print and bring in some humor.
2. Say to the students, “In this dialogue we should learn how to express opinions: agreement or disagreement. Read the dialogue quickly again and I’m sure you can find several such expressions.”
( The students are sure to find these expressions. The teacher should praise them, encourage them to think of more and put the expressions down on the Bb. Also, the teacher should remind the students which are indirect and polite ways and which are direct.
Agreement:
　　1. I think it would be a good idea to do…
　　2. I agree with…
　　3. That’s true/ right.
　　4. Good idea!/ That’s great!/ Why not!/ Exactly!
Disagreement:
　　1. I’m afraid I can’t agree with you.
　　2. Sorry, I don’t think so.
　　3. Do you (really ) think so?/ Do you think…?
　　4. I don’t agree (with …).
　　5. I don’t think you are right.

Step3.Fill in blanks.

　　1.Do you think managers want to read what users think about a new piece of office equipment.

　　2.That’s a good way of giving information,but it’s not a good way of persuading people. For one thing, it’s boring, and people aren’t going to read an ad that looks boring.For another thing,one computer looks very like another.People aren’t going to remember the name of the product.

　　3.So what exactly are you suggesting?

　　4.Then we can put their comments at the top of te advertisement in big print.We can bring in some humour too. People enjoy reading humorous ads.

　　I’ll ask the company for a list of recent customers.

Step4.languag points:

　　1.I think it would be a good idea to have comments from secretaries and typists who are already using it  我想听听用过它的秘书打字员的评论是个好主意。

　　(1)句中的 have comment from…表达“听取…的意见／评价”，相当于listen to the views／opinions of…，from 接人，表听取别人的意见。e．g．
　　You‘d better have  comments from your teachers and classmates．你最好听听你的老师和同学们的意见。

　　(2) 这个句子是委婉地提出建议的交际英语。句中would是will的过去式，但在此句型中并不表示过去，而是用来代替一般现在时，在说话人提出建议时为了把话说得委婉一点、含糊一点，实际是一种虚拟语气e.g

　　 ---- I’m afraid I’m putting on weight．我恐怕发胖了.

　　------I think it would be a good idea to keep on doing morning exercises.　我认为坚持锻炼是个好主意。   

2.comment可用作动词，表达“批评，评论”之意。
　　 ①comment on／upon／about 对……作出评论，e．g．
　　 The critics commented favorably on his new book.评论家们对于他的新书给予好评。
　　另外, 对别人的提问、询问不想回答、不愿回答时，通常用 No comment（无可奉告）
2. We can bring in some humor too.我们还可以插进一点幽默的话。
　　这句中的 bring in意为“介绍，引进，还进”，相当于 introduce。bring in 带可表达“搬进，收获，挣得，逮捕”之意, in为副词。e．g．
　　①Bring in the washing ; it looks like rain.把洗好的衣服收进来，好像要下雨了。
　　②He brings in an extra hundred dollars a month from his new job．
　　他的新工作使他每个月多赚100美元。
　　③The farmers are bringing in apples.农民正在收苹果。
3.advertise:to make sth known to the public.(v.)

advertising(n): the business which concerns itself with making known to the public.

Advertisement(n)=ad: a notice for something for sale.

We should advertise for someone to look after the garden.

Step 5. SB Page 25 Part 2 Practice
　　The aim of this activity is to give students an oportunity to have a free discussion and to practise oral fluency. Go through the questions with the students. And then ask them to do group work.. When the students are working together, the teacher should go up and down among the students and give them any possible help. Make sure each student has a chance to show his/ her opinions.

Step6 Workbook
Wb Lesson 17, Exx 1 and 2
Ss have to revise the dialogue in Lesson 17 before they do Ex.1. Allow them a few minutes to go through the passage and fill in the blanks with the proper words. Then call out some of them to read aloud the passage and correct the mistakes if there are any.
Ex. 2 can either be done at the end of the class or as a follow-up of SB page 25, Part 2.

Homework:
　　1. Finish off the Wb exercises.   2. make up a similar dialogue to show one’s opinion.

Lesson 18教学设计方案

Step 1 Revision
　　1. Check the exercises in Wb.    2. Check the new dialogue.

Step 2 Presentation

　　[ Say to the students: “Actually we are familiar with the Chinese word “广告（advertisement）“. It seems that they are around us everywhere. Now, read the passage and then answer the following questions in pairs. “ ]

　　Read aloud the questions at the top of the passage. Allow the students enough time to read the text and find the answers. Put them in pairs to discuss their answers, then collect the answers from the class. (1. It makes a product cheaper. 2. Five.)

Step3. Reading
I. Reading comprehension
1. The author thinks that advertisements ________.
　　A. are welcome by everybody
　　B. will increase the cost of products
　　C. have bad influence on people
　　D. can win more customers for a company   (Key: D)
2. In Paragraph 1, which word does the writer use to express his idea that advertising is common?
　　A. Developed.　　B. Popular.
　　C. Proved. D. Increase.   (Key: B)
 3. According to the text, advertisements may be used in ________
　　A. everything　　　　B election
　　C. scientific research D. education  (Key: B)
4. How many means of advertising are mentioned in the text?
　　A. 7. 　　B. 9. 11.　　　C. 13.  (Key: C)
5. Which paragraph talks about the purpose of advertising?
　　A. Paragraph 1.　　　　B. Paragraph 2.
　　C. Paragraph 3. 　　　　D. Paragraphs 4 and 5.  (Key: A)
6. When an advertising company makes advertisements, which happens first?
　　A. Having a meeting.　　B. Collecting information.
　　C. Writing a text.　　　D. Designing the advertisements. (Key: B)
7. What does “interview” mean in the last paragraph?
　　A. See.　　B. Select.　　C. Visit.　　D. Ask questions.
 (Key: D)
8. What can we infer from Paragraph 2?
　　A. Only a few things can be advertised.
　　B. It is difficult to use printed things for advertisements.
　　C. Political advertisements can only be seen in USA.
　　D. Advertisements are everywhere for so many things. (Key: D)
9. How many steps are there in making an advertisement?
　　A. 4. 　　B. 5. 　　C. 6. 　　D. 7. (Key: D)
10. When the advertisement is ready, it is shown only to a part of the country as a (an)
　　A. review 　　B. test 　　C. performance 　　D. interview  (Key: B)

II.. Group w